Dot Digital Group Plc, (AIM:DOTD), the leading provider of search marketing services, intuitive Software as a Service and managed services to digital marketing professionals has successfully completed its move from PLUS to the AIM market with a market capitalisation of circa £21m.
With brands including dotMailer, dotCommerce and dotSearch, Dot Digital Group Plc is now one of the UK‟s leading provider of services to the digital marketing sector.
Founded in 1999 to provide bespoke website design and development services, the business is industry recognised through its market leading brand name “dotMailer” – a service originally developed as an email marketing solution for a division of the BBC. In 2008, following the increasing focus towards digital marketing, the company underwent a rebranding, becoming “dotMailer – The Digital Marketing Agency,” providing website design and development, content management, e-commerce packages and survey tools.
The company originally listed on the PLUS markets in 2009 through the reverse takeover of West End Ventures Plc, a PLUS listed cash shell which had cash of circa £800,000 at the time of reverse.
Alfred Henry Corporate Finance listed West End Ventures Plc, advised on the reverse takeover and acquisition. Jeffreys Henry LLP acted as reporting accountant in respect to the AIM move.
Peter Simmonds, Chief Executive of Dot Digital Plc commented: “At the time of the reverse, the management of dotMailer viewed the PLUS listing as providing not only an opportunity to widen and strengthen the shareholder base and to implement certain disciplines required by a public company but also a strengthened negotiating position when exploring acquisition targets and help attract and retain key staff.”
“The additional funds made available helped to expand as a digital marketing agency. In May 2010, the Company successfully acquired a search engine marketing company, Netcallidus, which included a share element in the consideration.”
“With its position as a public company established, the directors believe that additional advantages could be achieved through a move to AIM. Both Alfred Henry Corporate Finance and Jeffreys Henry LLP have been instrumental in assisting us with the moves onto both PLUS and AIM and with our acquisition.”