Crowdfunding becoming “a loyalty card on steroids”

Bonds are becoming an increasingly important method of attracting attention in an ever-more competitive crowdfunding market, according to Crowdcube.

The group’s business development manager Tom Leigh said the success of Taylor Street Baristas’s coffee bond had inspired other companies seeking investment but warned that fundraisers will need to keep innovating to attract attention.

Speaking at the Restaurant Directors Club, organised by Jeffreys Henry LLP, he described the offers being tabled on Crowdcube as “a loyalty card on steroids”.

The Restaurant Directors’ Club is a quarterly roundtable event that brings together a cross-section of leading restaurant owners and industry experts to share ideas, exchange views, discuss challenges, and do some all-important networking.

Previous guests have included directors from Pizza Pilgrims, Bavarian Beerhouse, Chilango, K10, The Truscott Arms, Rosa’s Thai Cafe, El Camion, The House of Ho, Voodoo Rays, Gourmet Burger Kitchen and The Jar Kitchen.

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